Snapchat Leak Reveals New Location-Based AR Feature

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That said, considering that two of the first things that will appear will be advertising for Budweiser and Warner Bros, this still doesn't exactly feel like the high art spectacle than Snapchat is trying to sell us on.

Snap's new Sponsored World Lens ads also use the same technology.

Known primarily for making giant sculptures that resemble balloon animals, Koons is a big deal in the art world in spite of how inherently silly and meaningless his oeuvre may seem to the uninitiated or deeply suspicious.

But if you want to check out this latest piece of public art, you'll need to do it on your smartphone through Snapchat, the picture messaging app beloved of teenagers everywhere. Just as Koons is considered a contemporary art icon, Snapchat's association with him may elevate the platform's viability in the art world.

Koons' artwork can be pinned on Snapchat in the following locations: Champ de Mars in Paris, France, Central Park in New York, New York, Hyde Park in London, England, Roundhouse Park in Toronto, Canada, Sydney Opera House in Sydney, Australia, Millennium Park in Chicago, Illinois, Copacabana Beach in Rio de Janeiro, Brazil, National Mall in Washington, DC, and Venice Broadwalk in Venice, California.

Jeff Koons in reality is enough; Jeff Koons in virtual reality is excessive.

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This new feature could help Snapchat reinvigorate it's user growth as competition from Facebook and Instagram Stories has become fierce. The reveal turned out to be a partnership with artist Jeff Koons.

From today, Snapchat users will be able to explore his work in augmented reality at select locations around the world. This is appealing reason to whip Snapchat wherever you go. Now, Snap looks to extend its domination of the AR space, launching digital art installations that'll offer users a chance to Pokémon Go to the museum.

Still, eMarketer expects Snap's ad revenue to surpass Twitter's by next year, doubling to $1.4 billion.

Snap's stock climbed almost 60% in the days after its initial public offering in March, but has since fallen below its $17-per-share IPO price.

"Cameras inspire curiosity", Spiegel told the audience.

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