On top of that, Amazon has thrown-in more storage than the previous-generation tablet - and dropped the price. For all its added improvements - a Full HD screen, faster processor, twice the storage and double the RAM, the 32GB model is also a £20 cheaper than last year's effort, which also had half the amount of storage. You can listen to music, watch videos or have Alexa read your favorite audiobook via the 3.5 mm stereo jack and integrated dual stereo speakers with Dolby Atmos audio.
In addition, the tablet comes loaded with a personalized home screen called For You.
It will also present personalized recommendations from Amazon across a variety of entertainment categories like books, videos, songs and apps.
That's why you'll see a new "For You" screen when you swipe over from the main home screen.
There's good news for earlier Fire HD 10 owners, too: Amazon says this feature will hit in a software update on October 11. You might not actually need one, though: Amazon claims that the Fire HD is more durable than the iPad Pro 10.5 in its tumble testing.More news: Alvaro Morata & Diego Costa: Chelsea striker bashed for Arsenal show
In short, you no longer have to hold down a button for Amazon's assistant to start responding to your orders.
Kevin Keith, General Manager, Amazon Devices stated that "For less than $150, the all-new Fire HD 10 offers a handsome 1080p Full HD display, faster performance, more storage, and up to 10 hours of battery life".
Dim the lights or adjust the thermostat using just your voice. One enabled, the handsfree mode will work by simply saying - Alexa "do this or that".
The Amazon Fire HD 10 (2017) combines the best features of past Amazon slates with a few big upgrades on the last generation and an even lower price than most people had likely been expecting.
Aside from Alexa support, the Fire HD 10 delivers on Amazon's traditional sweet spot in this space: Affordability. It has a quad-core 1.8GHz CPU that's "30% more powerful" than its predecessor's, with twice the RAM at 2GB and an extra two hours of battery life.
Amazon's newFire HD 10 tablet is also a hands-free Echo.