The all New Apple TV 4K Comes with HDR 10 Support

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Now that the Apple TV has support for 4K HDR, Apple will start offering 4K HDR movies on iTunes.

Apple has officially unveiled a new 4K/HDR compatible version of its Apple TV streaming box, featuring both HDR10 and Dolby Vision support. Netflix, Amazon, and others have accumulated big libraries of 4K stuff to watch, and now Apple TV users can finally get the good stuff.

"ITunes users will have titles, including content from Netflix, which are now available in HDR, bumped up to 4K HDR when the new versions become available.Bring the magic of the cinema straight to your living room with the new Apple TV 4K", said Eddy Cue, Apple's senior vice president of Internet Software and Services. 4k movies will cost the same as regular HD content now and if you've previously bought iTunes content in HD, Apple will upgrade those to 4k for free. Perhaps more exciting to some, Apple plans to bring live sports and news to the Apple TV, too. Why anyone would invest in more Apple TV storage, I don't know, and Apple has never properly explained why that's even an option.

Apple TV will also expand its forays into live streaming, something for which Apple TVs have not been widely used. The shipping will start on September 22.

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The 32 GB model is going for $US179.99 ($224), and the 64GB model is $US199 ($248).

The Apple TV 4K will also have a built-in 4K video scaler to improve the look of HD content so that it looks better on a 4K-resolution TV. In addition to Ultra HD, the new set-top provides support for high dynamic range (HDR) video, which greatly expands the color depth available on displays.

With a six-core A10X Fusion processor split between apps and background processes, the new Apple TV has the same amount of power as iPad Pro. So it looks like Apple ended up coming out on top in their recent battle with studios over 4K home video pricing.

Apple TV 4K has been announced by the company at an event in Steve Jobs Theater at the new Apple Park campus. It claims to be 50% faster and offer 4 times better graphics performance than previous Apple TV.

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