Reggie Fils-Aimé recently sat down with the Financial Times and this month's ever-popular product, the SNES Classic, was the center of attention.
While it's nice to hear that Nintendo is doing all they can to manufacture more Switch units, the truth of the matter is that Super Mario Odyssey is coming and some prospective Switch owners are going to be left out in the cold come winter. The Nintendo exec insists that they've planned to manufacture plenty of consoles this time around. Indeed, the NES Classic runs for many times over its initial price point at some auction sites.
His comments follow several pre-order debacles at major retailers like Best Buy and Wal-Mart. Of last year's mistakes, Fils-Aimé says the company mistakenly set up its supply chain and manufacturing deals based on the mediocre sales of other retro consoles. Reports of customers using a bot that could rapidly snap up the early pre-orders were also widespread.
Two weeks ago, Nintendo announced that with the holiday period just around the corner, it would be stepping up production of its Switch in order to try and meet demand. Deciding not to guarantee anything, he admits "there is a potential that demand is going to outstrip supply". Can we do more?More news: US Supreme Court Gives Green Signal to Trump's Travel Ban on Refugee
But Nintendo America president Reggie Fils-Aimé says it's not Nintendo's fault that it was such a mess. "We don't want to have a consumer disappointed by not being able to get one for the holiday season".
"Certainly the demand is there and the supply chain is there".
After being questioned on whether the shortage might be due to parts needed from external suppliers, the charismatic president confirmed that "there are multiple choke points" but refused to go into any further details.