Verified accounts will have a green badge next to them, while messages received from businesses will be in yellow. Larger companies can do the same with another free tool that lets them plug directly into the WhatsApp platform.
"We do intend on charging businesses in the future", Chief Operating Officer Matt Idema told the Journal in an interview.
Facebook is finally making plans to start making real money from WhatsApp.
Still, it's hard to imagine the new business-oriented services are all Facebook has planned for the wildly popular messaging app.
WhatsApp has over 1 billion customers and according to the company it is already being used informally by many enterprises, small businesses to connect with their customers. Facebook declined to describe the new features, but said they'll be available through the now free tools WhatsApp offers to businesses.
The KLM service, which will offer flight information to customers through a verified WhatsApp business account, is available to customers who book tickets or check in via KLM.com and opt-in to receive information via WhatsApp.More news: Steely Dan founding member Walter Becker dies aged 67
For now, WhatsApp is "building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a larger scale with a global base of customers, like airlines, e-commerce sites, and banks", the company said in the blog post.
"That's part of the reason why we are spending a lot of time there to understand what people and businesses want from WhatsApp".
We know businesses have many different needs.
Facebook's WhatsApp unit will eventually start charging companies to contact their users as the company seeks to make money from its chat product, the Wall Street Journal reported on Tuesday. WhatsApp cofounder Jan Koum has always been a staunch opponent of traditional advertising and has promised that the app will never show ads.
The social messaging service that began in 2009 was later acquired by Facebook for a whopping price of dollar 22 billion three years ago.