According to The New York Times, members of the company's social media team initially said on Twitter that the sign had been hung in a store in Evansville, Ind. and were happy to report it had been removed.
Whether as an intentionally bad move or a careless oversight, some brilliant Walmart employee made a decision to put a sign above a store's rifle display that read, "Own The School Year Like A Hero" - which is admittedly not a good look for the major retailer.
"We agree this was terrible", a member of Walmart's social media team wrote. People were furious about the juxtaposition of the back-to-school sign and firearms.More news: This Fall, Starbucks Pumpkin Spice Mania Will Descend on Your Grocery Store
The photo was quickly condemned by people on social media, prompting Walmart officials to issue an apology on Twitter. But the Post later spoke with the woman behind the initial photograph, who confirmed to the publication that the picture was taken at the IN store. One person asked: "What are you suggesting?"
This is not the first time Walmart has run into trouble with marketing mishaps. It wasn't immediately clear if the sign had been removed.
Leeanna May said she was at the Evansville Walmart early Wednesday morning with her husband near the sporting goods section, where May spotted what she described as the "disgusting" display. A photo showed boxes of stacked up to resemble the World Trade Center in what appeared to be an attempt to commemorate the September 11 attacks.