Why Sarahah the anonymous feedback app is trending

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Sarahah was on top of Apple App Store in over 30 countries in July. Sarahah, created by Saudi developer ZainAlabdin Tawfiq, has gone viral and allows anonymous messaging.

The Sarahah app's USP is the ability to send and receive anonymous messages. Sarahah app is said to "enhance your areas of strength, strengthen Areas for Improvement at your workplace" and also "improve your friendship by discovering your strengths and areas for improvement". The app which was designed for the goal of constructive feedback became insanely popular in short span of time and topped Apple' App Store in nearly 30 countries.

As can be expected, there have been several cases of Sarahah being used for bullying, with many outright sexist and racist messages. They can share their profile with friends or on their other social media accounts so people can send them anonymous messages.

Sarahah is the brainchild of Zain al-Abidin Tawfiq, a systems analyst who originally created it as a way for employees to give feedback to their employers without fear of retribution. This messaging app doesn't require your mobile number.

The Sarahah app is available in Arabic and English. It seems like Sarahah has now become an instant hit in India as well. One who hasn't registered on the app can also send texts.

Although meant as a simple messaging app with a different idea, the anonymity feature of Sarahah app is being misused by some malicious individuals for trolling and cyber-bullying.

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The app isn't receiving great reviews on app store or Google Play Store since there is actually no filter on what kind of messages are being anonymously sent to people's Facebook profiles.

This concept of sending messages to anyone using the app anonymously has been called into question, but it is rising in popularity as it lets users speak their hearts out. For instance, although it has (at the time of writing) 10,305 5-star reviews on Google Play, it's also got 9,652 1-star reviews, showing a near 50-50 split in opinion. But it is the only piece of evidence that can link a message back to its sender. If a user wants to read comments from a person, the option is set by default within the app. As the app has no reply option, one can share the anonymous message with a remark on their Facebook, Twitter or other social media accounts.

Sarahah won't disclose the identity of the logged-in senders to users except with their consent.

Recipients can see the messages in an inbox, delete, flag and favourite them.

Sarahah has the right to use the information input by users with agreement to the privacy policy.

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