In June, Wall Street Journal reported that Facebook was in talks with Hollywood studios to create original programming to reach Millennial video watchers. Among the episodes: "My Social Media Life", a reality show about internet celebrity David Lopez, and "Great Cheese Hunt", in which Business Insider seeks out some of the world's best cheese.
Facebook says it plans to roll out access to Watch to more users and more content creators soon.
The world's largest social network added a video tab past year, and it has been dropping hints for months that it wanted to become a source of original and well-produced videos, rather than just shows made by users.
Other potential content could come from new media companies like Vox and BuzzFeed, who signed a deal with Facebook in May.
Facebook debuted a feature to take on TV companies and streaming services like Netflix and YouTube today with the launch of Watch.More news: Makwala to run 200m time trial after being barred from competing
Facebook Watch is now in a limited testing phase in the USA, available only to an exclusive group of users.
The new section of the social network's application, called Watch, is meant to give users a place to follow and discuss original shows, which can then be shared via their news feed and in Facebook groups, according to Daniel Danker, product director. In other words, episodic content or regular shows that revolve around a theme or personality. There are also shows that bring viewers along for the journey of a fictional character like Kitchen Little.
Facebook Inc.'s much-anticipated video product will be available beginning Thursday for some U.S. users, featuring short episodic series from content partners such as A&E, Major League Baseball and National Geographic. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows.
The feature will initially be available to a limited number of users in the United States, with a broader expansion promised "soon".