Bajaj Auto gains after partnership with Triumph Motorcycles


Bajaj has officially announced a global, non-equity partnership, with British motorcycle manufacturer Triumph.

The partnership with Bajaj Auto will enable Triumph to cater to new higher volume market segment which is not its domain.

Bajaj Auto is the largest Indian motorcycle exporter and also owns over 47% stake in Austrian motorcycle firm KTM and was a former partner to Kawasaki for eight years that supported with sales and service. On the other hand, Bajaj will get access to Triumph's technical prowess - just like it has greatly benefitted from KTM's and Husqvarna's technology post the former's acquisition.

'Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world.

Triumph Motorcycles meanwhile said that the objective of the partnership is to deliver a range of "outstanding mid-capacity motorcycles benefiting from the collective strength of both companies".

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While we were speculating a possible takeover of Ducati by Bajaj KTM only a few days back, an official release from both Bajaj and Triumph shook our inboxes and our brains in one felling swoop.

Bajaj Auto and Triumph Motorcycles UK announced their global partnership.

Recently, Rajiv Bajaj stated at the company's 10th Annual General Meeting that they were very close to announcing an exciting alliance. Triumph had earlier started designing and developing a small capacity motorcycle for developing markets like India. A few years ago, TVS Motor Company tied-up with BMW Motorrad to grab a share of this market (it is, however, not clear when the bikes will hit the market). Bajaj has grown from strength to strength on the back of the Pulsar range while Triumph is known for its big body cruisers.

Scrapping plans of a manufacturing unit worth Rs 850 crores in Karnataka, Triumph can use Bajaj's facility in Chakan near Pune as a manufacturing and export base. If our reading is correct, these motorcycles should be priced in the INR sub 5-lakh category, which is a segment where both brands don't have a presence, thus offering a chance for growth to both the makers.