Last week we brought you early USA pricing and specification details for the 2018 Jaguar E-PACE range.
And if what we've seen so far is anything to go by, the new E-Pace configurator is going to be working overtime as buyers flock to grab a vehicle which is Jaguar's best chance in a generation to set their sales alight.
E-Pace is like a baby brother to the F-Pace. Rachel Burgess takes an in-depth and exclusive first look.
Well, the nail-biting Barrel Role fete by Jaguar E-Pace has been awarded one of the greatest accolades "The Guinness Book Record" but the launch of Jaguar E-Pace has proved the car's mettle in the segment.
It was launched at London's ExCel centre with stunt driver terry Grant performing a world record "barrell roll" jump, recreating a stunt from James Bond film The Man with the Golden Gun.
The new vehicle is a smaller version of the company's F-Pace and JLR is hoping it will allow it to better compete with the likes of BMW and Mercedes. The sturdy and robust E-Pace is expected to become Jaguar's most-selling model.More news: Trian launches public fight to add Peltz to P&G's board
According to the company most of the features will be high across most of the variants.
But that headline starting price will only buy you the entry-level E-PAce D150 manual with front-wheel drive.
It also has a 10.2-inch touchscreen for the infotainment system as standard on all models, while customers can opt for a 12.3 inch TFT digital instrument console and Heads Up Display.
Jaguar E-Pace may offer Apple CarPlay and Android Auto in the near future. The 297 bhp petrol variant is capable of hitting 0-100 kmph in 5.9 seconds.
But all that said, Jaguar has been clever with the pricing, ensuring there's good headlines to grab the interest of buyers (Jaguar expect 80 per cent of E-Pace buyers to be new to the brand) and a big spread of specs and options to optimise their bottom line.