This year marked the 29th annual World's Ugliest Dog Contest.
The Sonoma-Marin Fair's website proudly states that the World's Ugliest Dog competition has done a lot to promote the "adoption of dogs".
The 125-pound rescue dog beat 13 other ugly dogs for the title. In past years the competition has been dominated by older, smaller dogs, but this year the larger-figured Martha came out on top.
For representing the flawless "cute-ugly mix" Martha was awarded $1,500 prize, a trip to NY and a shiny trophy.
The World's Ugliest Dog contest, which Sobel has judged for about 10 years, celebrates the pooches whose faces only a mother could love.More news: Kevin Durant Responds To Cupcake Taunt With New Hat
Shirley Zindler of Sebastopol, California, sits with her dog Martha after winning the 2017 World's Ugliest Dog contest.
Second place went to Moe, owned by Miriam Tcheng and third place was Chase, owned by Storm Shayler. After several surgeries, she can now see again, Zindler said. Martha's eyes might be bright red and her owners might have to clean in between her jowls with a Q-tip to prevent mold and yeast infections and whatever, but that doesn't mean she's ugly!
A Chinese Crested dog named Rascal looks on during the 2017 World's Ugliest Dog contest.
Notable past winners include Walle, a basset/boxer mix that waddled as he walked; Peanut, a tiny dog with a history of abuse; and Quasi Modo a short-spined mutt that was an audience favourite. According to NBC News, when judge Kerry Sanders asked the sleepy pup, "Do you know you just won the World's Ugliest Dog Contest?" her handler answered for her: "I'd gloat, but I need a nap".
Numerous contestants were adopted. Monkey, a 6-year-old Brussels Griffon, and Icky, an 8-year-old unknown breed, were both saved from the homes of hoarders.