The New Zealand Herald has mocked up Gatland as a cartoon clown - for the second time.
But the tourists were unable to shake off the war of words between Gatland and All Blacks boss Steve Hansen, that saw the New Zealand coach ring a radio station directly to object to claims his players had tried to target Lions scrum-half Conor Murray.
And furious Lions chief Warren Gatland blasted the World Cup victor for threatening the Irishman's career. They are actually diving blindly and hitting someone's leg.
"I didn't go in to tackle him", he added. But at the end of the day it doesn't change a thing. I wasn't even aware. But Trudi and the kids live just down the road from us in Hamilton, so whenever he's back I'll often see Gatty. To me, that is the game in a nutshell.
"We are 1-0 up, but we know there is going to be a very desperate team (Lions) down the road, and if we are not desperate - and match that and better that - it's going to be a hard night for us".
It meant the Lions had to play more open and expansive rugby, and with that the errors crept in, gleefully punished by an unrelenting black wave, and at 30-8 the Lions looked dead and buried, replacement Rhys Webb's converted try bringing some balance to the scoreboard if not the game itself.
"Our job as coaches is to put all that stuff to one side". "But not only him, they have so many strengths in their team and we try come up with ways where we can nullify them but it's all within the rules and the laws". There were patches of that game where we were doing well.More news: Insurance study ties legal pot to boost in car crash claims
The home side struck back nearly immediately after the resumption of play with Laumape finishing off a well-worked backline move that ended with the All Blacks squad member smashing over the top of Biggar.
Asked if he had ever seen that behaviour between opponents, Borthwick said: "I've certainly never experienced that, no. Rugby at the top level is an intense competition where both teams are trying to apply as much pressure on the opposition as possible".
"It's not intentional and people make mistakes". But to build two leads the way we did at this stage in the tour, we've got to look at a few positives as well. "Isn't that the objective of it?"
"Implying the All Blacks are dirty is the unforgivable sin. Questioning their playing ethics and morals is a line that can't be crossed".
The Herald first took to the clown treatment to mock Australia boss Cheika on October 22 previous year, before New Zealand swept past the Wallabies 37-10 in Auckland that day for a record 18th consecutive Test win.
The Lions patiently worked the ball forward after Wellington scrum-half Te Toiroa Tahuriorangi was sinbinned for a high tackle, then sent it out wide for Seymour to score his second.
Gatland conceded that Lawes and Henderson have posed strong arguments for selection for Saturday's second Test against the All Blacks, which will also be held in Wellington.