Hot Air Balloon Promotion For Rajinikanth-Akshay Kumar's '2.o'


The movie is expected to release on the Republic Day weekend in the year 2018 and the trailer of the movie is expected to be out on the occasion of Rajinikanth's birthday in the month of December. The promotions of the movie have set off for a world tour, and the first stop is LA. Akshay plays the prime antagonist, ambitious scientist Dr Richard in 2.0, which is directed by Shankar and is actually a sequel to 2010's Enthiran. These hot air balloons will have the face of Akshay Kumar and Rajnikanth's printed on the balloon and it will float over many Indian cities and even many global locations. The most anticipated movie of the year is made with a budget of Rs 400 crore by Subaskaran Allirajah under the Lyca Productions banner.

A hot air balloon with life-sized images of @superstarrajini & @akshaykumar #2Point0 will float over "Hollywood" signage in LA on Tuesday. The balloon will fly over London, Dubai, San Francisco, South East Asian countries, Europe and Australia. As we don't look at this film as an Indian production but a Hollywood movie, we wanted to do something different. We are also planning to bring the air balloons to India and take it to various cities.

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Raju Mahalingam, creative head, Lyca Productions, has said that the balloon will be showcased at various balloon festivals around the world. Promotional strategies have already been chalked out and the most unique one of them is the inclusion of a hot air balloon, which will be printed with life size graffiti of Rajini and Akshay's photographs and be taken around cities as part of the promotional world tour.

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