By offering this product as an alternative to the Echo or Home, Apple can more effectively lock-in its users to existing services such as Apple Music. That sounds somewhat similar to the TruePlay feature available from Sonos speakers, which uses a microphone on a mobile device to optimize sound output for that specific environment.
Bloomberg said the new product may make its debut during WWDC on June 5, but that Apple won't launch the device until later in the year.
Apple's worldwide developers' conference is happening today and CEO Tim Cook is due to announce a host of upgrades to its software, as well as a host of anticipated new products. He also stated that it would go on sale in the second half of the year to compete with new Amazon Echo models to be launched. That includes virtual surround sound, in addition to speakers that are both louder and that "reproduce sound more crisply" than what's already on the market.
The Siri Speaker is expected to be built by Inventec, the same company that makes the AirPods headphones for Apple. Apple will certainly need to improve its AI functionality before users will be willing to let it control their homes.
The Siri speaker in the making would primarily address two purposes.More news: UK General Election Results to Impact Spirit of Brexit Talks - EU Commissioner
And of course, the device would lean heavily on integration with Apple's ecosystem.
WWDC will also be the first event since the company began moving into its new multibillion-dollar headquarters, Apple Park, which first opened its doors to employees in April.
Suzanne PlunkettLuke Peters demonstrates Siri, an application which uses voice recognition and detection on the iPhone 4S, outside the Apple store in Covent Garden, London October 14, 2011. Apple TV is the proof of it. Apple seems to have a solid plan this time, but one thing is true.
The annual developer's conference this year will introduce new hardware. There have been several leaks and reports about this unconfirmed device, which you can read all about here in Pocket-lint's round-up, but strangely, we've yet to see any images of it leak out through the press.