Apple really wants to hold on to its professional users. "Amazon is coming to the TV app and all Apple TVs later this year with Amazon Prime Video", Apple CEO Tim Cook told the crowd before highlighting just how massive Amazon's video library is. To bridge the gap, it's built a superpowered version of its all-in-one iMac that will be available in December.
The new machine will come with an 8-core Xeon processor, with configurations that scale up to an 18-core Xeon processor and an all-new AMD Radeon Vega graphics GPU, up to 16GB of VRAM and up to 4TB for SSD storage.
The most powerful Mac, the iMac Pro.
Apple's other PCs are all getting speed and performance updates. iMacs are getting across-the-board speed improvements and more storage.
The newly updated MacBook laptops are now available.
The company will be launching their new MacBooks and MacBook Pros immediately.
The iMac and macOS operating system are both getting updates, with a heavy focus on graphics processing for the former and a focus on the Safari web browser for the latter. It will have a bump in megahertz.
On the software side, upgrades made to Apple's iOS mobile operating system seem to be the real showstoppers, with the release of iOS 11 (pictured above). From that perspective, Do Not Disturb While Driving could easily end up being one of the most directly impactful software features Apple has ever introduced.More news: UK Conservatives Set to Lose Seats in General Election
"A big question mark for the new speaker, though, is whether Siri is good enough to power its own dedicated device". Siri will also be able to translate English to Chinese, French, German, Italian and Spanish in iOS 11. Live Photos can also now be looped, or viewed on long exposure. You won't get any notifications while in the auto, and if you look at your phone, you'll see an alert reminding you that you won't receive notifications while on the road. Those who send you a message will now see an automatic reply that you're driving, and you will see their message later.
A HomePod is small-just seven inches high-and includes "spatial awareness that allows HomePod to sense its location in a room and automatically adjust the audio to deliver a great music experience, a large, Apple-designed woofer and a custom array of seven beam-forming tweeters".
The event was so packed that there wasn't the usual ten minutes spent on Apple congratulating itself for opening new stores and making billions of dollars. It's also what Microsoft is targeting with the Surface Pro; a new model comes out on June 15.
Total revenue for virtual reality (VR) and augmented reality (AR) is expected to increase from $5.2 billion in 2016 to over $162 billion in 2020, according to the IDC.
A different reality: Apple is trying to make augmented reality a reality with new tools for iPhones and iPads. Like Facebook, Apple's demo started with a fake cup of coffee on an actual table. Apple has also bumped up the features on the Pencil stylus, and the iPad Pro should now be able to read your handwriting. "Together with our incredible developer community, we've made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week", said Philip Schiller, Apple's senior vice president of Worldwide Marketing. New watch-enabled gym equipment will launch in the Fall. A Siri face will show more info from the assistant, like flight times, controls for smart home devices and third-party notifications.
The watch can communicate with some gym equipment to share data between the two - like your heart rate or the treadmill's incline.
And Apple Watch is bringing Siri front and center. You'll be getting a bunch more information, though.