Additionally, Apple gave a sneak peek at the all-new iMac Pro, what it calls the "the most powerful Mac ever made". The updated version of Siri will be rolled out later this year with the release of iOS 11. But the firms appear to have buried the hatchet a little. Like all Apple hardware, the HomePod is modern, sleek and minimal, putting all of its focus on the sound. "AR will be the OS of the future, and what Apple showed today is light years ahead of anything shown previously". For example, it'll have your commute and the weather ready when you wake up.
The iMac now features Thunderbolt 3 ports and, in most models, dedicated graphics chips. Making the most of it will require a subscription to Apple's own music streaming service, which runs $10 to $15 per month and has attracted 27 million subscribers so far.
Apple will also offer an updated, full-size Smart Keyboard for the 10.5-inch iPad Pro for $159.
"Despite the fact that Apple Inc. has had the technology since at least 2008 to implement a 'lock-out mechanism without requiring any modifications or additions to a vehicle by using a motion analyzer, a scenery analyzer and a lock-out mechanism, ' Apple Inc. has never implemented its technology on any of its iPhones". The new iPad starts at $649 and will start shipping next week.
The Photos app is adding new filters, and Apple says it has improved the face detection feature. Apple is also cutting the basic price for the MacBook's 13-inch model by $300. But the big story is ProMotion, which allows the iPad Pro to up the refresh rate to 120Hz, double the previous rate.
While numerous announcements were expected, top Apple analyst and Loup Ventures founder Gene Munster said he was particularly impressed by Apple's augmented reality demo.
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"We think this is going to be a real important step for safety in the vehicle", said Craig Federighi, Apple's senior vice president of software engineering at the Worldwide Developers Conference. SIRI also learns about you to tailor to your interests.
Apple Maps will have indoor maps for shopping malls and airports in select cities. They'll also see improvements to the graphics processors and displays on units that handle 4K video.
Those not driving can exit from this mode. "When you are driving you don't need to be responding to these kind of messages", he said as the mammoth screen at the San Jose Convention Center showed alerts for Tinder and games coming onto a phone. If they reply "urgent" to that message, that message will be marked as such and go through.
During a demo, it was pretty easy to open the Photos app to the side of the Mail app, then drag and drop an image in an outgoing message.
Apple is also bringing more machine learning and augmented reality capabilities to the iPhone, which will help developers create apps that use these features.