Brady signs deal to pitch $212K Aston Martin car

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Aston Martin rep Laura Schwab added that "Tom and Aston Martin are similarly aligned in their path to excellence".

First it was Ugg and Tag Heuer - now Tom Brady has signed on with another upscale brand.

Aston Martin revealed Brady will star in a new content series titled "Category of One", likely a small nod to both Brady's American football talents and Aston Martin's exclusivity.

"As a long-time fan and driver I am honored to join the Aston Martin team at this special moment in the company's history", Brady said in a release.

So what, exactly, does being the face of a $200,000-plus auto entail?

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It's a auto that Brady certainly can afford, but the starting price tag of $211,995 means most fans won't be able to copy him.

The 104-year-old handmade vehicle brand recently embarked on a plan that includes a wider outreach and a greater diversification of its portfolio of cars.

As part of the new partnership, the Patriots QB will also design his own version of an Aston Martin, which will debut this summer. Though they're already over 100 years old, the company hopes Brady can increase exposure and perhaps generate more US sales. Now, we have a better idea what Brady will be doing with the British luxury brand. He recently entered the meal kit delivery business with his custom tailored meals through Purple Carrot.

In the meantime, Brady remains focused on his day job. The 39-year-old quarterback earns $8 million annually from sponsorship deals, according to Forbes.

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