Google makes changes to AdSense to increase transparency for publishers


Further, he mentions that the ad publishers have been demanding more transparency in the policy violation and response process for quite some time.

AdSense publishers will receive emails when content violates Google policies, and can log into a "policy center" interface that shows them why they received a violation and how to bring ads back to that page. Now Google is rolling out "page-level policy action as the new default for content violations", adding that Google will be "able to stop showing ads on select pages, while leaving ads up on the rest of a site's good content". The changes, however, now enable Google to act 'more quickly and more precisely' when action is needed against content on a website/YouTube channel.

Announcing the news in a blog post, the internet giant said it has updated the tech behind its publisher network Adsense in order to allow it to remove ads from individual pages if publishers fall foul of the rules.

Google said this would mean it being "more surgical" in ensuring that adverts do not appear next to pornography, violent images or illegal drug sales.

This is a good move, because it helps publishers narrow down the cause of the violation - they may not always be aware how they violated a policy and which content was to blame.

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Google will not allow a website consisting of just ads.

Alphabet Inc (NASDAQ:GOOGL) has introduced a fresh ad policy that will focus on page-by-page rather than the entire website.

Google said it has been working for months to make policy violations more transparent to publishers.

But Google accelerated the ability to take page-level action in the wake of advertisers pulling spend from YouTube and the Google Display Network over concerns about brand safety.

The change follows a recent boycott of YouTube by advertisers concerned about ads running within inappropriate videos, and a trend of online activist campaigns that pressure advertisers to remove their ads from controversial sites. "We can do so more quickly because we don't need a certain number", Scott Spencer, Google's director of sustainable ads told the Telegraph. And when it's necessary, such as in the case of egregious or persistent violations, we'll still terminate publishers. And Google is taking a right step in this direction by providing them access to info on why ads were removed from their website.