Nike Announces New, Limited Edition Apple Watch Dubbed 'NikeLab'


"Apple Watch NikeLab is the ultimate style companion for those with a passion for running, whether emerging runners or marathon veterans", notes the company. It also has a NikeLab Innovation X Innovators logo stamped on the inner part. The watch maintains features similar to the Nike+ like the preloaded Nike+ Run Club app.

Does this NikeLab edition push you towards and Apple Watch purchase?

More news: Coptic Churches Bombed on Palm Sunday by ISIS

I don't understand why Nike felt the need to give this Watch a new name rather than releasing it as an extension of the Nike+ line. The watch assures fast working as it comes with a dual-core processor and a Global Positioning System. It is exclusive to the Apple Watch NikeLab, which goes on sale April 27 for an unknown price. The Apple Watch NikeLab runs on watchOS 3 and houses a dual-core processor. The watch is water resistant up to 50 metres, which makes it suitable for swimming as well. Nope. Neither Apple nor Nike will be selling it separately. It will cost anywhere between $369 and $399. Notably, this NikeLab model will not be available on, nor at any other Apple store locations. However, the limited edition model will not be available in any of Apple's physical retail stores across the world.

Nike did not disclose the pricing details of the device. The smartwatch has a built-in Global Positioning System to track distance, pace and route.