Bill O'Reilly has been forced to quit his role at Fox News following claims of sexual harassment involving the prime-time United States host.
O'Reilly's departure will not affect Twenty-First Century Fox's overall profitability, said Brian Wieser, an analyst at Pivotal Research.
In this combination photo, Fox News Channel personality Bill O'Reilly appears at The Hollywood Reporter's "35 Most Powerful People in Media" celebration on April 6, 2016, in NY, left, and Pope Francis leaves after celebrating Mass in Piazza Martiri Square, in Carpi, northern Italy, on April 2, 2017.
O'Reilly released a statement, calling it "tremendously disheartening that we part ways due to completely unfounded claims".
But what matters more than ad sales is how O'Reilly's ousting will potentially impact affiliate fees, or the portion of cable and satellite subscription costs that gets paid to the specific network, DiClemente said.
O'Reilly's show, "The O'Reilly Factor", is the top-rated show on Fox News.
The New York Times reported earlier this month that Fox and O'Reilly, a 20-year veteran of the conservative cable network, paid five women a total of $13 million to settle harassment claims.
A security guard looks out of the the News Corp. headquarters in Midtown Manhattan, Wednesday, April 19, 2017.More news: Caitlyn Jenner: I Felt So Weird Making Love to Kris Jenner!
Executive Chairman Rupert Murdoch and his sons, Lachlan and James, said that "after a thorough and careful review of allegations against him, the company and Bill O'Reilly have agreed that Mr. O'Reilly will not return to the Fox News Channel".
This decision follows an extensive review done in collaboration with outside counsel.
Tucker Carlson will take over his 8 p.m. ET time slot. Marc Kasowitz, O'Reilly's lawyer, said in a statement on Tuesday that the television host "has been subjected to a brutal campaign of character assassination that is unprecedented in post-McCarthyist America". Eric Bolling, who had been a co-host of "The Five", is taking the 5 p.m. hour by himself, though his new show will not debut until May 1. "He's been the linchpin" of the lineup, said Jane Hall, an American University professor and former Fox contributor, who noted that it will take a while to see whether his loyal audience sticks with O'Reilly's replacement. Still, Fox News confirmed it was investigating the allegations against O'Reilly. He still went ahead and signed a new contract with Fox, however. While O'Reilly survived then, the accumulation of cases outlined in the Times damaged him much more extensively. "Certainly they make things better for America".
"You need to write and call Fox News Channel today and tell them, you can lose your advertisers or you can lose your viewers", Beck said on his radio show hours before the firing.
O'Reilly is also one of the country's most popular nonfiction authors.
The National Geographic channel has aired a series of adaptations of O'Reilly books, including "Killing Reagan" and "Killing Kennedy".
This story has been corrected to show that the downfall of O'Reilly began with an April 1, not April 2 report in The New York Times.