"I think everyone would basically agree that we do not have the science or technology today to build the AR glasses that we want", Zuckerberg said.
The "Camera Effects Platform" will let developers build AR features and lenses for the Facebook in app camera and facebook is making the tools available freely.
Zuckerberg maintains that the smartphone will be Facebook's first big leap into building the future of AR, triumphantly announcing that the camera will be "the first augmented reality platform". "Facebook has the resources to move fast in this area and the audience to spread those features much more widely than Snapchat", Dawson wrote in a brief research note.
Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with avatar versions of their friends in a virtual world.
"Facebook Spaces" is a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room. Facebook isn't the only corporation getting in on these new developments, but it's definitely the one investing the most into it.
Eventually people would use augmented reality on eyewear, Mr Zuckerberg said, although he stopped short of suggesting the company was planning to make games itself.More news: Trump welcomes Patriots to White House; Brady no-shows
Expect these new augmented reality experiences to arrive in Facebook's in-app cameras in the coming months.
Pokémon Go is a free-to-play location based augmented reality game developed by Niantic for IOS and android devices.
Since the Messenger Platform debuted a year ago, the ecosystem has more than 1.2 billion people, 100,000 developers and 100,000 monthly active bots, and two billion messages are sent between people and businesses on Messenger every month.
"It's going to take a while for this to develop", Zuckerberg said. Facebook added special effects cameras to its core apps like Facebook, Instagram, and Messenger.
Messenger will also let people chat with outside businesses as a group. "That's why it's so important, and this is just the beginning", Zuckerberg said.
He also briefly acknowledged the "tragedy in Cleveland", in which Steve Stephens shot to death a randomly chosen victim, Robert Godwin, on Sunday and then posted video of the crime on Facebook.