Samsung Galaxy S8 to launch without one key feature!


A statement issued by Samsung to IBTimes UK read: "All Bixby functionality, bar the Voice Function, will be available to UK customers at launch".

Samsung has gone to great lengths to position its new Bixby assistant as the automated centerpiece of the new Galaxy S8.

One of the headlining features of Samsung's latest Galaxy S8 flagship is Bixby - the company's new automated assistant that is arguably the centerpiece of the new device.

However, the hotly-anticipated smartphone will be missing one of its key new features. Samsung's focus has now shifted towards the Galaxy S8, set to launch later this month.

Samsung has given no reason for not including all the features of the Bixby Assistant on the device out of the box on April 21st.

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The more advanced features of Bixby, which Samsung has actively been advertising recently, will unfortunately not be accessible. Thus, display size, as well as display technology, is becoming more and more important.

In conversation with Engadget, Samsung stated, "With its intelligent interface and contextual awareness, Bixby will make your phone more helpful by assisting in completing tasks, telling you what you're looking at, learning your routine and remembering what you need to do". Given the fierce competition with Siri, Cortana, Google Assistant, and Alexa, Bixby represented Samsung's second chance at the voice assistant market.

That means Bixby's voice functions won't be available at its global launch on April 21. It's also probably a bummer for Samsung, who would like those new owners to try out Bixby Voice and get acclimated to using it regularly.

Samsung faced a shortage of devices when it released the Galaxy Note 7 phablet previous year, with preorders hitting 400,000 units from August 6 to 18.

Strong sales of the Galaxy J series made Samsung the only brand posting production volume growth for the first quarter, noted the study. Some rumors also say that Samsung may launch its upcoming phablet at the same time.